J.O.N. Construction, Inc
J.O.N. Construction, Inc is a family owned and operated roofing company in Allentown, PA. With over 30 years of experience serving the Lehigh Valley area, this company knows how to deliver top-notch roofing and siding services for their residential and commercial clients.
However, like almost every local business, they could definitely be busier. That is why we began our partnership in February 2019. In the beginning, the website lacked meaningful content. It did not seem to be designed with the end client in mind. So, we redesigned the website and added more content to it. We added a gallery page featuring some of their best roofing and siding projects. We also restructured the layout of the home page with UI/UX best practices. We completely overhauled the images on the site, making them load faster, renaming them intelligently with SEO in mind, and geotagging them in some cases.
After the website was completed, we went on with our SEO services which primarily focused on building high quality backlinks and citations.
Please see some screenshots below which show more specific accomplishments.
Images Showing Campaign Results
Conversions since beginning campaign
Website design before & after
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